Who

George Winborn

George Winborn is an advertising copywriter and creative director who has spent the past 12 years helping companies ranging from mom-and-pop retailers to Fortune 50 corporations establish their brands, animate their voices and secure their places in the market.

George started his marketing career working for film legend Roger Corman, where he learned the value of making the most on a tiny budget. In 2000, he joined Rapp Collins, a direct marketing shop in Irving, Texas, where he signed on as a copy editor reading 7-point type for Hyatt Hotels & Resorts. Within five years, he worked his way up to the position of Interactive Senior Copywriter and acting Associate Creative Director, helping brands such as AT&T and Mitsubishi launch their first email and e-newsletter marketing programs and advertise for the Olympics. Over the course of his career, he’s built many websites that have helped his clients sell millions of dollars in products and services.

George went on his own, as BoyMeetsWord, in 2005. He’s led dozens of business leaders through the launch and re-launch of their brands. Over time, he developed the Branding Discovery Process that Winborn & Company uses today.

In 2010, George launched his newest entity, Winborn & Company, as a fluid agency model that uses the broad range of skills across his network of contacts to scale up and down depending on what each client needs. George takes the lead as brand investigator, creative director, content strategist and copywriter.

George is driven by his love of helping business leaders ask the hard questions that fuel their personal development and enrich their businesses. His work gives clients a new perspective on what they do; pinpoints what they need to do; and finally gives them a plan for how to accomplish their goals. He and his team help clients communicate their truths through marketing that rings true with their brand and connects with their audience.

You can reach George by email: george (at) winbornandcompany (dot) com, or via his cell phone: (503) 877-4816. Download his resumé here.

WINBORN & COMPANY’S ETHOS

We believe that to be successful, businesses need a common purpose that exceeds making a profit. They must take on the responsibility of bringing good things into the world. This requires having an emotional core and a central ethos that draws the people who work with them toward a common purpose.

What’s our ethos at Winborn & Company?

Here’s what we know right now:

• We speak truthfully.
• We deliver the best we can every time, on every project, because we know we’re only as good as our last job.
• We make a positive difference in people’s lives and in the lives of their businesses.
• We, in turn, have a positive effect on the communities that we — and our clients — touch.
• We do the right thing, even when it might be easier to do something less than the right thing.
• We accept responsibility for mistakes and immediately make efforts to correct them.
• We strive to reinvigorate seasoned leaders (and teach young leaders) by revealing transformational insights that influence the way they see themselves and act within their industries.

We especially enjoy working in the following industries:

Renewable/Alternative Energy
Construction (especially Green construction)
Art & Architecture
Interior Design & Decor
Clothing
Food & Hospitality
Sustainable Media Outlets
Higher Education
Skills-based Teaching & Learning

At heart, these industries share a certain practicality to their execution. They fill a space, or teach a skill. They’re often executed on a sustainable, individual, small scale. There’s the possibility of perfecting something, moving somewhere in the development of a passion, honing a craft or a skill over time.