What

What We Do

Winborn & Company is a group of smart, creative people who love solving problems. As a business leader, you’re the person that knows your business better than anyone else.

Collaboratively, we can uncover your brand’s vision, values, focus and goals then create the content that inspires your audience to seek you out again and again.

BRANDING

We’ve developed a branding and planning process that helps reveal the truths of your story.

We get to the essence of what your company does, who you’re doing it for, why you’re doing it in the first place, and how you can do it better, both now and in the future.

We can help you:

• Clarify your vision so you can prioritize your goals;
• Articulate your dreams so you can revitalize your focus;
• Achieve a more objective view of yourself and your business so you can know which direction to follow;
• Pinpoint your truths so you can work within your ethos;
• Uncover the insights that will distinguish you in the marketplace.

Our work gives you a smart plan, called the Strategic Focus Document, that reveals where you are in the life of your business. It directs where you should focus your efforts for the next year, the coming two years, and beyond. By communicating sophisticated concepts clearly and succinctly, it can save you many hours and thousands of dollars by bringing your entire company’s staff into alignment quickly. This document pinpoints the essence of why you do what you do, so you and your employees can conduct business for the same underlying reasons. These truths are at the core of your company’s culture, and articulating them will let you focus on your business’s role in the larger community.

COPYWRITING

The Internet runs on words. Search engines love words, and your audience will love you and your site if you present clear, relevant, timely information that they and others can use.

Audiences expect to engage with you. They enjoy conversations; they want to share new ideas and hear how you and your product or service can help them. They want to hear your story and tell you theirs. They want expertise.

Does your copy do all of this for you? It can.

We can audit your present website and marketing materials then propose where we might improve your content and tactics. We’re masters at creating and emulating voice. We listen for the core of your message, then twirl out the right turn of phrase to establish your Brand Voice. Magic happens when your core message melds with your Brand Voice: your company become distinct from others in the competitive space. Your truths shine through, your authority is established; relationships and sales ensue.

With over a dozen years of copywriting experience, we craft everything from taglines to blog posts, Tweets to keyword-dense sites. We collaborate with you to determine the combination of tactics and money that will best boost response and that will forge the strongest connection to your audience.

We provide regular, ongoing content strategy and produce integrated campaigns that include any of the following:

Web content development & management
Editorial planning
Blogging
Email marketing
Newsletter writing
Social media creation & management
In-store & environmental writing
Proofreading
Online & offline research
Style guide creation
Whitepaper writing
Proposal writing
Business rules writing
Article writing
Brochure writing
Tagline writing
Naming
Keyword creation & analysis
Offline & online public relations
Media placement

Get in touch to learn more: info (at) winbornandcompany (dot) com.