SMU School of Engineering

For the SMU School of Engineering brochure, George interviewed the Dean and Assistant Deans of this up-and-coming Engineering department then honed their message and creative directed their brochure. The piece showcases SMU School of Enginnering’s role as, “Engineering Innovators. Leading Change” to recruit not only undergraduates, graduate students and working professionals to take classes at SMU, but also to excite corporations to partner with SMU to foster research. While a conservative institution overall, SMU’s Engineering department is quickly establishing itself as the premiere place for engineers to learn the skills they need to be professional business leaders as well groundbreaking engineers.