How
How We Work
The marketing process can feel like exploring Siberia, or the depths of the rainforest. Where are we going? How will we know when we’ve arrived? Dang, it’s cold/it’s hot/I can’t make up my mind about which it is! I wish someone would just tell me what to do/how to feel/what’s right already!
Knowing how the process works — along with a trusted guide —makes the journey go more smoothly.
BRANDING PROCESS
We begin with a 30-minute introductory meeting. It’s free. We learn more about what you do, where you are, where you want to go. Afterwards, we send you a proposal outlining how our planning and branding process could help you. The process involves the following deliverables and services.
Branding Questionnaire: Each of your team members will answer the questions. We compile your responses and use them as the base of our Brand Discovery discussions.
Strategy Focus Document: The wisdom gleaned from our discussions forms an insightful snapshot of your business. This is much more than a mission or vision statement. You can use this document to direct your employees, entice investors, even as a start for your marketing copy.
Creative Brief: This outline is where the ideas, concepts and strategies become tangible. From old-fashioned elevator speeches, to websites, to social media, we recommend tactics with goals, timelines and costs.
À la carte Advertising: You choose whichever tactics work best for your time and budget. You can hire us to do it, take it on yourself, or share our plan with your favorite vendor and work with them. It’s up to you. Our amazing collaborators across the United States help us create fun, responsive marketing campaigns that connect with your clients again and again.
Strategy Warm-Ups: When you need another set of ears and eyes on a situation, we’re here. When you’ve achieved your goals faster than you thought you would and need to start planning for the next growth period, call us!
CREATIVE PROCESS
At the Creative Brief kickoff, we bring you together with our creative team to discuss the tactics we’re creating for you. Depending on the size and scope of your project, the creative team could include people in the following roles: copywriter, brand strategist, project manager, information architect, developer, and art director. At Winborn & Company, our team members often fill more than one role.
Most projects begin with the copywriter and art director noodling over how to execute a concept. They’ll share their ideas with the creative director and brand strategist before winnowing them down to the strongest ideas, those that will move forward in the process.
We then present the ideas to you and, together we decide which ones to follow. The creative team finalizes the look and feel of the design and copy, then hands it off to the developers to build. After the final product is presented to you, changes are made as needed, and the marketing is launched into the world.
We then track the tactics to see how they perform, and amend or revise our plans accordingly for the next iteration.